In the last blog, I gave an overview about data visualization. Today, we will dive more into the importance of data visualization to ensure an organization’s success.
A little fact about the human brain process, “the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. “(1)
Since we are visual by nature, organizations must leverage data visualization and unlock their true potential to meet mission and business goals.
What is the Importance of Data Visualization?
Regardless of industry or size, all types of businesses are using data visualization to make highly informed decisions quickly. Organizational leaders need to be able to access and interpret data in real-time. Moreover, to identify new business opportunities ahead of the market, business leaders require the ability to access, evaluate, comprehend, and act on data faster and more effectively than ever before.
The importance of using data visualization essences around comprehending information more quickly. By using graphical representations, businesses can see large amounts of data in clear, cohesive ways and draw conclusions from that information. As a result, businesses can address problems or answer questions in a timelier manner. Another point is that revealing emerging trends in the market. This can give businesses an edge over the competition. How to incorporate data visualization with storytelling?
Storytelling is the best method that can be used to translate numbers into meaningful facts that organizations could utilize to ensure success. As digital marketers, creating a remarkable story to the audience and definitely use data visualization to perfect our narrative. We are responsible for bridging the gaps between the data and those who need to learn something from it. Today, data is powerful, but with a good story, it will be unforgettable.
“data-driven stories attract the kind of social media attention that publishers dream about: fresh data and infographics spread across Twitter, Facebook and other social channels precisely because they are able to tell a story in a concise, compelling and visually appealing way.”(2)
Indeed, using data to tell a story to touch the audience emotions and keeps them coming back for more. Using data visualization as your storytelling method gives you the power to translate complex ideas and vast of information into remarkable digital experiences.
Characteristics of effective graphical displays(3)
Excellence Graphical displays should:
- Show the data.
- Induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production or something else.
- Avoid distorting what the data has to say.
- Present many numbers in a small space.
- Make large data sets coherent.
- Encourage the eye to compare different pieces of data.
- Reveal the data at several levels of detail, from a broad overview to the fine structure.
- Serve a reasonably clear purpose: description, exploration, tabulation or decoration.
- Be closely integrated with the statistical and verbal descriptions of a data set.
Examples of data visualization:
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| what 2016 would look like if just women voted? |
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| The Web and social analytics dashboard by Kilpfolio |
To learn more about the different types of charts and when to use them please check out Vita Savenko Blog.
In the next blog, I will provide a comparison between the best data visualization tools
I agree with you, we digital marketers need to be able to create a good story to narrate the data for audience to better understand their highs and lows.
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