Early this year, Youtube has released a new monetization policy. The question is that how this new monetization policy will affect the YouTubers? Many of YouTube Video creators depend on YouTube as a source of their income as they spend their time and effort to produce appealing contents for their audiences. The story started when Several big-name advertisers suspended ads on YouTube because their ads were served on some of the YouTube content that contains hate speech or supports terrorism. On the past Five years ago, YouTube was flexible with YouTubers to create video contents online and earn money based on the number of subscribers, shares, comments and likes. This model helped YouTube grow into the web’s biggest video platform, and known brand started to create 30 commercial ads to show it on YouTube.
Does YouTube demonetization affect advertising?
Yes, YouTube could lose $750 million in revenue this year over advertisers halting business, according to analyst firm Nomura Instinet.
More than 250 brands, such as PepsiCo, Starbucks, Wal-Mart, and McDonald’s, are boycotting YouTube and have pulled their advertising from YouTube. The advertisers in those brands declared that their ads were running on content that their organization does not stand for or support. This conventional story sparked in Britain when some advertisers have noticed and investigated that their ads served on YouTube videos which include hate of speech, terrorism, and other offensive content. For more Information about the changes in YouTube’s new monetization policy please check out: Video monetization criteria
On one hand, As a digital marketer, I believe that organization has the right to know where their ads are being served and on which contents because each company stands for its own value, mission, and reputation.On the other hand, as a youtube content consumer, I believe The Youtuber communities have to ensure the contents they produce to the world is free from hate speech, terrorism, and other offensive content. Also, Google plays an important role in monitoring and controlling the unwanted contents to satisfy both Youtubers and Advertisers
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