Many experts argue whether there is a big difference between business intelligence and business analytics. The truth is that they have the same objective. Both Business analytics and business intelligence exist to boost efficiency and sustainability of a business by concentrating on data analysis. However, I will clarify the doubt about the differences.
Business analytics (BA):
"Business analytic utilities statistical analysis, data mining ,and quantitative analysis to identify past business trends. It then uses that data to predict and prepare for future business climates. In effect, business analytics uses predictive analysis to solve problems before they have occurred."
Business Intelligence (BI):
Select Hub defines BI as the following,
"Business intelligence is used to maintain, optimize , and streamline current operations. BI improves and maintains operational efficiency and helps businesses increase organizational productivity. Generally, Business intelligence includes doing operations such as developing Key Performance Indicators (KPIs), Trending Analysis, Predictive Modelling, and dashboards."
The similarity:
Similar to Business Intelligence, Business analytics collects and analyses data, employs predictive analytics and generates richly visualized reports. This helps organizations to identify and address future opportunities.
The differences:
Business Intelligence | Business Analytics |
Business Intelligence is all about amassing and accessing big data. | Business Analytics help organizations to determine and understand the data they have collected in order to define and measure the success of their performance.BA helps to anticipate the new trends and needs of the future. |
Business Intelligence uses past and current data to optimize the present for current success. | Business Analytics uses the past and analyses the present to prepare businesses for the future. |
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