Google analytics is an amazing free tool that provides information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions. Understanding how Google Analytics works will help you to understand the effectiveness of your marketing campaign, to learn more information about your visitors and to optimize your website or blog for conversions and sales. In this post, we will look at the main important Google analytics terms. But before reading the listed definition, I encourage you to watch this a YouTube video. This video explains everything you need to know to navigate and understand your Google Analytics account better to get insights on what's happening on your site.
Bounces:
A Bounce represents a Visit with only one Pageview.
Bounce Rate:
The Bounce Rate represents the percentage of single-page Visits (Total Bounces divided by total Visits).
Entrances:
Entrances represent the number of Visits that started on a specific Web page or group of Web pages.
Events:
Events represent custom actions that are distinct to a particular GA account. Events can include actions like clicking hyperlinks, images or stop and play buttons in video players.
Exits:
Exits represent the number of Visits that ended on a specific Web page or group of Web pages.
New Visits:
New Visits represent the number of first-time Visits during a specified time period. The presence of cookies in the Web browser determines whether it is a New or Return Visit.
Page Value:
Page Value is used in e-commerce to assign a relative value to any page viewed prior to a monetary transaction.
Pages per Visit:
Pages Per Visit represents the average number of Pageviews during the course of a Visit (Total Pageviews divided by Total Visits).
Pageviews:
A Pageview represents an HTML file being loaded in a Web browser. Multiple views of the same Web page are counted in this metric. Non-HTML files, such as PDF documents, are typically counted using Events, rather than Pageviews.
Return Visits:
Return Visits represent the number of repeat Visits during a specified time period. The presence of cookies in the Web browser determines whether it is a New or Return Visit.
Percentage Search Refinements:
% Search Refinements represent the percentage of internal search queries that resulted in at least one additional search in the same Visit.
Time on Page:
Time on Page represents the average amount of time, in seconds, a Visitor spends on a particular page. Technically, it represents the time between the start time of a given Pageview and the start time of the subsequent Pageview or Event.
Unique Events:
Unique Events represent the number of Visits during which the specified Event (e.g. PDF download), or group of Events, was triggered at least once. Duplicated Events are not included in this metric.
Unique Pageviews:
Unique Pageviews represent the number of Visits during which the specified page, or group of pages, was viewed at least once. Multiple views of the same page and page refreshes are not included in this metric.
Unique Visitors:
Unique Visitors represent the number of unique Web browsers that access a website during a specified time period. The presence of cookies in those browsers determines whether they have visited the site before. Ideally, each browser is counted as a Unique Visitor only once in a given time period.
Visit Duration:
Visit Duration represents the average amount of time, in seconds, of a Visit. Technically, it represents the time between the start time of the first Pageview and the start time of the last Pageview or Event.
Visits:
A Visit, or session, represents the full-time span that a Visitor spends on a particular website, starting when the first Web page of that site is loaded in the browser and ending when the Visitor either leaves the website, closes their browser, or the Visit times out after 30 minutes of inactivity.
Visits with Search:
Visits with Search represent the number of Visits in which the Visitor utilized EPA's internal search tool. A successful search is recorded each time the Search Results page loads and the URL string includes the parameter "querytext."
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